Hidden Treasures: LEGO Imagination Center at Disneyland AND WDW

LEGO Genie from the Imagination Center in Anaheim
LEGO Genie from the Imagination Center in Anaheim
LEGO Fantasmic scene at WDW
LEGO Fantasmic scene at WDW

Location: Downtown Disney at both Disneyland and WDW
Type: Retail and outlet merchandise
Specialty: LEGO products of every sort – from LEGO sets for all ages to books, computer games, board games, and dress up clothes
Cost: Believe it or not, at par with any other store and 10% better if you have a premium annual pass
Craig’s Favorite: The LEGO Death Star has long been on my wish list!

One of the most intriguing, fun, interactive, and interesting places to visit in Downtown Disney (on BOTH coasts) is the LEGO Imagination Center!  While there are LEGO stores all over the country (if you’re lucky enough to live close to one), there is nothing that compares to these SUPER LEGO stores.  Filled with not only every LEGO you can find in your local toy store, these places have unique, exclusive items that you cannot find anywhere else including the LEGO Death Star, the Jedi Defender-class cruiser, and other fun and challenging pieces.

Me and the Hulk at the LEGO Imagination Center in Anaheim
Me and the Hulk at the LEGO Imagination Center in Anaheim
Emma and Olivia from the Friends collection
Emma and Olivia from the Friends collection

But more than that, the LEGO Imagination Center is a window into what your mind can achieve with these “simple” building blocks.  There are amazing LEGO models all over the store, from the ground level on up!  The models change so on one visit you might be taking a  picture with Darth Vader and the next you might be going toe-to-toe with the Hulk.  You might be dwarfed by a giant giraffe or you might notice the Genie from Aladdin floating above you.  You just never know who will be in the store.  And the coolest thing?  They’re all built out of LEGOs.

Still there’s even more.  There’s the Pick-A-Brick section where you can fill your bucket with whatever pieces you need or want.  There’s a section outside the store where you can build your own LEGO car and race it against other LEGO enthusiasts.  There’s the minifigure section where you can put together your own custom LEGO people (and take them home if you want to purchase them).  They have LEGO magnets, LEGO keychains, LEGO picture frames, and tons of other great things.

Helpful Tip: Be sure to join the LEGO VIP program when you visit.  It costs nothing and the benefits are great!  For every 100 VIP points you get $5 toward your next purchase.  Use it or save it, it’s up to you.  Generally, you get one point per dollar spent, but occasionally they have double points available or they have bonus VIP points for purchasing specific items.  As a VIP member you also often get the first opportunity to purchase select items and at times there are LEGO sets only available for purchase by VIP members.

Helpful Tip: If you are a premium annual passholder, you get a 10% discount at the LEGO store on top of getting your VIP points, so make sure to show your pass!

LEGO is a great addition to the Downtown Disney area on both coasts because it is a place that encourages us to unleash our imagination and explore the impossible.  And as Walt Disney once said, “Disneyland will never be complete as long as there is imagination left in the world.”  Well, with LEGO, you know imagination is alive and well.

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